If your business has a website or even your Instagram account need more exposures, then one of the ways to get more audiences is through digital advertising (online ads networks).
The main reason is clear which is to bring more people to know about what your business is offering so then you can execute any possible ways they can buy your products, using your services or any other actions you'd like them to do.
When you're running a business, you're actually have already got the first important mindset which is "to get money, you will also need to spend money." The different is, you will have to get more of what you are about to spend on your business budget.
And many times, digital advertising have been helping small, medium and big scale of businesses in the world to gain more revenue and profit while I won't also close my eyes of those who are spending too many in online ads without being possible to reach out the Break Event Point (BEP).
For more reasons why your business will need to utilize digital advertising, here are some insights you can think about.
Through digital advertising, you can save more natural resources while not giving back the dangerous feedback to environment like the used tint on printable materials.
But surely that online ads won't also be a perfect choice ever since it is also increasing the usage of an electricity since when you are working at it, you will need to keep your phone or laptop battery on so you can engage with your audiences.
Read also: 10 Popular and Best e-Commerce Sites in Indonesia
But in short, I think it will be the right option so far in reducing the usage of nature resources as well as its negative impacts to nature.
Online ads is not only as sustainable as that in saving the planet. But, it is also a great choice to take part because we are now in a digital era where many businesses will have a great survival rate when using more digital strategies.
Meanwhile, time is also money-value thing. If you spend your time on a business, then you'll get money.
If there will be a possible way to reach thousands or even millions of customers in a day, surely that you won't doing it by spreading brochures in the world since the digital way through advertising is possible for that.
Then, you can only use your time in engaging with your audiences that need more information about your business offer.
By "burning" your money there even for your small new business, you are possible to get so many advantages such as:
Later on, I gave the username and password of my course account to my 2 friends so they don't experience the same sorrow as I've got.
Even, months later, I then decided to put ads on Google Ads just by doing all the setup by myself.
Look! I may have not tested many available ads networks. But if you find ones, most of the platforms have been providing us with valuable "how-to" resources whether for the new user up to how to optimizing it for the advanced advertisers.
They are making money through their ads networks so they will need to provide the basic and professional information for their clients.
The answer for that is in the analytical tools you have been provided in the ads network you are using.
The great example for this is the Google Ads network. You can define your ads to be placed on search engine result page only, inside the Google Maps, Google Ads partner like Display Ads type on the other websites and more.
If you are doing it through Google Ads, your site can even be on the very top of Google first page in the next day without bothering to think about Search Engine Optimization (SEO).
Your competitors are also using the ads networks too, then you will have to use them too so you are not steps behind them.
The main reason is clear which is to bring more people to know about what your business is offering so then you can execute any possible ways they can buy your products, using your services or any other actions you'd like them to do.
When you're running a business, you're actually have already got the first important mindset which is "to get money, you will also need to spend money." The different is, you will have to get more of what you are about to spend on your business budget.
For more reasons why your business will need to utilize digital advertising, here are some insights you can think about.
1. Digital advertising is a sustainable way to promote your business while saving the planet
Many of the traditional business promotion strategies are using natural resources. Take a hundred printed brochure as an example.Through digital advertising, you can save more natural resources while not giving back the dangerous feedback to environment like the used tint on printable materials.
But surely that online ads won't also be a perfect choice ever since it is also increasing the usage of an electricity since when you are working at it, you will need to keep your phone or laptop battery on so you can engage with your audiences.
Read also: 10 Popular and Best e-Commerce Sites in Indonesia
But in short, I think it will be the right option so far in reducing the usage of nature resources as well as its negative impacts to nature.
Online ads is not only as sustainable as that in saving the planet. But, it is also a great choice to take part because we are now in a digital era where many businesses will have a great survival rate when using more digital strategies.
2. Online ads will save A LOT of your time
It is not a chance, neither the money that are so much important in running a business, it is the time. If you have not a time, then you are a dead man. How can you run your business by being in a grave?Meanwhile, time is also money-value thing. If you spend your time on a business, then you'll get money.
If there will be a possible way to reach thousands or even millions of customers in a day, surely that you won't doing it by spreading brochures in the world since the digital way through advertising is possible for that.
Then, you can only use your time in engaging with your audiences that need more information about your business offer.
3. Digital ads can be started with a small budget, even cheaper than your favorite t-shirt you are proud of
Assume that you want to gives it a try the Facebook Ads. If you are planning for that, then at least you can start your ads journey from, let's say, $50 for 5 days ($10 each).By "burning" your money there even for your small new business, you are possible to get so many advantages such as:
- Make your brand being discovered which is good for online present.
- Visitors to your business site.
- Potential customers for your business.
- Finding new customers globally or for certain targeted country base on your ads setup.
- Potential conversion rate, and more.
There have been so many proofs we keep on reading that just by using ads for business site, many have been experiencing how they can still getting success in just their first one or two months. There may a rare case for the overnight success through digital ads, yet, it may be possible.
Putting ads online for your business may not an obligation, but surely if you will never try it, you may lose good chances as well.
4. Easy to setup even when you have never buy an online course
I had been took an online course for Facebook Ads on 2018. All the learned subjects are video-base. A day or two after watching the videos, I was finding myself regret for buying it. It is because, setting up an ads on Facebook is so much easier.Later on, I gave the username and password of my course account to my 2 friends so they don't experience the same sorrow as I've got.
Even, months later, I then decided to put ads on Google Ads just by doing all the setup by myself.
Look! I may have not tested many available ads networks. But if you find ones, most of the platforms have been providing us with valuable "how-to" resources whether for the new user up to how to optimizing it for the advanced advertisers.
They are making money through their ads networks so they will need to provide the basic and professional information for their clients.
5. You can measure your ads performance results
Digital ads is not a witchcraft or "feeling" engineering where you have no make sense reasons in finding your performance. You are still possible to know why your business is decreasing and what you have been doing so your business is increasing as well.The answer for that is in the analytical tools you have been provided in the ads network you are using.
6. Various of ads display and placement
The last point thing I'd like t tell you about why you will need to try the digital advertising for your business is that you have many ways to define how your ads will be shown and which networks will be used to displayed it.The great example for this is the Google Ads network. You can define your ads to be placed on search engine result page only, inside the Google Maps, Google Ads partner like Display Ads type on the other websites and more.
If you are doing it through Google Ads, your site can even be on the very top of Google first page in the next day without bothering to think about Search Engine Optimization (SEO).
Your competitors are also using the ads networks too, then you will have to use them too so you are not steps behind them.
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